Umidigi is again misleading customers with photos not taken by them

Back when the Umidigi A5 Pro was released we wrote about the misleading marketing campaign that the company was doing to promote their smartphone. Back then, they were using a photo taken with the Huawei P30 Pro and advertising it as being taken with their smartphone. They even went so far as to add a watermark “Shot on the UMIDIGI A5 Pro”. It seems that they are back at it, this time to promote S5 Pro.

The image from the right was taken directly from their social media accounts. Even though this time no watermark is added directly on the photo, the text around the images is clearly added to mislead you that this photo was taken with the Umidigi S5 Pro. In reality, this was shot with a DSLR, a Canon EOS 5D Mark II to be more precise. The author is Tudor Hulubei and the original photo can be found on his websiteon his website. As can be seen, Umidigi did crop the photo a bit, but it can’t be mistaken for a different one: same details on the ski and clouds and same colors and lighting. We also found the same photo on different websites that share desktop backgrounds.

Sadly, this type of marketing was used by other companies in the past, including some bigger ones like Huawei or Samsung. Just be careful and don’t believe everything you see on the internet, especially when it comes to promotional images

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